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You can't swing a stick on the Web these days without hitting a photo or media sharing service. Some of the most popular ones like Flickr and Photobucket have become an indispensable part of our online lives. Among the most recent services to enter the game is Expono, a photo sharing, organizing and protecting service with added features like GPS tagging and the ability to connect with social media services Facebook, Twitter and Friendfeed. Expono has everything you would expect to find on a media sharing site like online backup, easy sharing, albums and tagging, but adds a whole bunch more features that you might not expect all in one place. It is certainly worth taking a look at.

In September of 2008, Expono went live with its site and made the bold choice to go with 100% cloud computing. Other sites like SmugMug have done this with great success and it feels like a growing trend. The lower cost and ease of scaling made cloud computing a sensible choice for Expono and the company set about building its incredible array of features. Those features, combined with the company's talented and ambitious team based in Oslo, Norway, make Expono a potential contender in an increasingly crowded media sharing marketplace.

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Expono is a "freemium" service that allows its non-paying users to transfer 10GB of data a month, use 1GB of storage space and have one custom group. The $45 Plus account allows for 100GB of monthly data transfers, 10GB or more of storage space and up to 10 custom groups. Plus users also have access to a lot more features.

You can go here to view a complete list of Expono's features. It's an impressive list, if not a little overwhelming, and you simply need to have a look for yourself. Here are a few of the main features we like:

Custom Location in Maps:

Geotagging has become a pretty popular thing to do with photographs. It's just interesting for us to see on a map where a photo was taken. It gives viewers added perspective, helps the photographer better organize their collections and could even help businesses attract customers. Expono has a feature that lets users drag a pin, place it on a map where the photo was taken and give that place a name for future reference. It's a simply but useful tool and a nice feature.

Language Translation:

Expono has not forgotten our Spanish-speaking friends and allows English-Spanish translations. The company is frantically working on translation to other languages like Danish, Russian, French and Hebrew and is actively searching for help translating other languages.

Full Quality Photo Sharing on Facebook:

Expono allows users to share full quality photos and activities and connect on Facebook. It looks pretty straightforward and easy to do:

"Simply go to Facebook Settings on Edit Services menu, press the "Connect with Facebook" button and follow the instructions. It takes 10-30 seconds!"

"After your accounts have been connected, you will be able to tag your Facebook friends on your photos like any other contacts you already have in your address book. With your Facebook friends now on Expono, you can add them to your contact groups, give them access to the photos you want them to see and tag them on your photos.

You can post stories to your wall when you favorite a photo, comment or tag a Facebook friend on Expono or just be able to tell the story behind your precious memory.

Face Tagging and Sharing to FriendFeed and Twitter:

Expono has extended its integration with Friendfeed and Twitter that allows interaction between users of those services:

"Earlier we had automatic photo uploads announcements to Friendfeed and Twitter every time you uploaded new photos to Expono. The functionality allowed our users to inform their followers and subscribers about newly uploaded photos in a innovative way. Now we have extended that to include direct sharing of public album and photos right from the Share menu, giving your subscribers and followers access to view your full quality photos with just 1 click."

Basically, you connect your Expono account with FriendFeed or Twitter, tag your friends' photos, add them to your contact groups and give them access to the photos you want them to see.

See what Expono's small but loyal group of followers are talking about on Twitter and also on FriendFeed.

Oh, did we mention Expono's context aware media RSS that allows users to enter a URL into your Wii Opera browser URL field, run it fullscreen and watch a slideshow on your TV? Don't forget authenticated RSS feeds, GPS support, photo editing, iPhoto photocasting, EXIF and IPTC support and much, much more. We also like that Expono takes your privacy very seriously.

This hungry startup (a core team of six, including Co-Founder and CEO Magnus Jonsson) means business when it says there are other exciting things in the works. Expono team member Daniel Bentes hinted at the company's interest in a developing a mobile site, similar to Flickr's new mobile site, that uses Apple's Core Location service right from Safari. Bentes says, "this kind of location awareness will be the future of not only search and discovery services, but even ad-based and paid content, giving even more value to viewers and readers alike. As of now, Apple's Core Location is the prime example of this ability". He adds that the company "...would like to implement the same kind of functionality on Expono.com for the coming iPhone version. But would REALLY love to implement it on the main web version as well, enabling this functionality to an even broader audience".

Like we said, there are other sites out there that do similar things. But when you combine all these things together and they are done well (in this case they did a great job), you get a very powerful and useful tool that just may be worth forking over your hard-earned money for. If you don't want to take our word for it, check out what our friend @CleverClogs had to say about Expono over on Friendfeed. She is quite knowledgeable and discriminating about such matters. You might want to also go to the Expono Customer Support Community on Get Satisfaction to see what others are saying and to throw in your own two cents.

Be sure to read the Expono blog for even more information and follow the company's Twitter updates @expono. The service is still in Beta, but you should have no problem getting an invite if you sign up at Expono.com.

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In this edition of the Weekly Wrapup, our newsletter summarizing the top stories of the week, we analyze the latest changes to Facebook's privacy controls, investigate trolling on FriendFeed, explore the impact of push notifications on the iPhone, review Firefox 3.5, check out Google's update to Blog Search, and more. We also update you with the latest from our new channel ReadWriteStart, dedicated to profiling startups and entrepreneurs.

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Recently we released our first premium report: The ReadWriteWeb Guide to Online Community Management. It's been in the works for more than four months and we believe it's unlike anything else you've seen. Businesses seeking to engage with online communities on their own websites or all around the social web will find the guide invaluable in getting up to speed on the state of the art and making sure their employees have the foundation they need to be effective.

The end product is in two parts. Part one is a 75 page collection of case studies, advice and discussion concerning the most important issues in online community. Part two is a companion online aggregator that delivers the most-discussed articles each day written by experts on community management from around the web. The Guide is available for purchase at a price of $299. (You won't be charged until you complete a few simple steps on that page.) You can download a free sample section of the report here.

Web Trends

Facebook Wants You to Be Less Private - But Why?

Facebook held a conference call this week about changes being made to the website's privacy features but we were left feeling a little confused. A long list of settings are being collapsed into a much more manageable privacy interface and users who want to keep sharing messages only with friends and family they have approved will be able to continue doing so. But it is pretty clear that Facebook would like you to share a lot more information publicly than you are right now, with the whole wide open internet.

Why? We asked the company if they really were trying to nudge users into being more public on Facebook and if outside developers would then get access to more user data. Two out of three of the Facebook staff members on the call have now confirmed that yes, they are aiming for users to be more public.

See also: A Closer Look at Facebook's New Privacy Options

Oh FriendFeed, What You Really Need is Accountability

Last month, we posed the question "are trolls ruining social media?" - a topic that seems to have reared its ugly head once again over the weekend, this time with a specific focus on FriendFeed and the supposed angry mobs that form there. But let's get real for a minute. Although it's shocking that some FriendFeed users post terrible, hurtful things while using their real names, posting angry and mean comments is nothing new to the internet. Other social communities, including Digg and YouTube, also deal with this issue - heck, they're even known for it! But instead of continually pointing out the problem, maybe it's time for the innovators in our community to start thinking up solutions. Here's one we just thought up...let us know what you think.

See also: How FriendFeed Could Become the Ultimate Social Media Tracking Service

So Far, Push Notifications on the iPhone are a Letdown

When Apple launched the iPhone 3.0 update, we were pretty excited about a number of the new features in the OS. But push notifications, which Apple billed as an alternative to battery-draining background processes, were on the top of our list. After a few weeks with the iPhone 3.0 OS, however, only a very small number of push apps have made it into the store, and even some of the best ones, like BeeJive IM (iTunes link) and the AP Mobile app (iTunes link) suffer from major drawbacks.

Rupert Murdoch: Facebook is Just a Directory

Rupert Murdoch, the 78-year-old CEO and chairman of News Corp., this week gave a revealing interview to The Street's Dan Freed. In the interview, Murdoch argued that the latest head-count reduction at MySpace was necessary because the number of employees at the company had grown out of control. In addition, he also told Freed that he wants the site to be very different from Facebook, which, in his eyes, is nothing more than a directory, while MySpace is a place "to find common interests, share music, that sort of thing."

U.S. Government Reaches Out to the Social Web for Collaboration, But Are Users Reaching Back?

In the quest to open government processes to citizens, collaboration and participation were identified as explicit goals in a presidential memo issued earlier this year. Upon the appearance of a tenuously connected web of blogs, sites, wikis, and forums, many were excited about the refreshing availability of public channels for dialogue between ordinary Americans and policy makers when it comes to deciding what the 21st century American government will look like. On the other hand, the participation in these initiatives has been dwarfed by what one might see on ICanHasCheezburger. In spite of what could be seen as lackluster citizen response, The Open Government initiative's final drafting phase, which was to have closed already, has been extended until July 3.

Becoming An Open Enterprise: Five Lessons from Booz Allen Hamilton

On Tuesday, consulting firm Booz Allen Hamilton won the Open Enterprise Innovation Award at the 2009 Enterprise 2.0 Conference. The portal that garnered them the accolade, hello.bah.com, has shown impressive adoption within Booz Allen, especially for a firm that's 90 years old. Since being rolled out in August 2008, it's been taken up for daily use by 40% of the 21,000-strong workforce, according to Walton Smith, who's worked as an evangelist for it. But by now, the flurry of activity around the conference has subsided, and many are left wondering just what about Booz Allen's enterprise 2.0 initiative makes them innovative? What led their social software implementation to be successful, and what patterns and practices can we imitate? After taking a look, here are five characteristics that ReadWriteWeb feels were key to the success of hello.bah.com

SEE MORE WEB TRENDS COVERAGE IN OUR TRENDS CATEGORY

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ReadWriteStart

Our new channel ReadWriteStart, sponsored by Microsoft BizSpark, is dedicated to profiling startups and entrepreneurs.

Learn to Negotiate and Close

This is one post/chapter in a serialized book called Startup 101. For the introduction and table of contents, please click here.

"It ain't over till the fat lady sings" means that nothing happens until you get the signature on the contract. That is when the money gets wired. Deals often get derailed. They drift, and then nothing happens. Or a competitor comes in and snatches the prize from you. That is why a "closer," someone who can seal the deal, is so prized.

SEE MORE STARTUPS COVERAGE IN OUR READWRITESTART CHANNEL

Web Products

Firefox 3.5 Arrives, But Are You Dazzled?

There used to be a time when a new Firefox release was an exciting day for early adopters. We'd delve into the new features, rejoice in the speed improvements, and moan about our lost extensions. Mozilla released Firefox 3.5 this week, but something was missing. Firefox just isn't dazzling us the way it used to. In fact, in some cases, it's as if the browser is playing a game of catch-up instead. With new features like Private Browsing and TraceMonkey, an engine that speeds up web applications, Firefox isn't exactly blowing us away - they're simply introducing features that put them on par with Google Chrome and even, gasp, IE.

Google Updates Blog Search - Where's the Innovation?

Google just announced a number of changes to its blog search engine, Google Blog Search, but none of them will knock your socks off. RSS feeds for search queries were added, something that no self-respecting search engine of dynamic content would be without. Hot search queries and recent posts from popular blogs round out the slight redesign of the Blog Search home page. While many different Google projects push the envelope with features and interface innovation - users are excited just to see Blog Search make catch-up moves, since it's a sign that the product is still breathing at all. No news about much needed spam control, no response to Twitter stealing many blogs' thunder, no personalization, no visualization, no semantics, no mobile play - nothing. It's really disappointing. Google Blog Search remains the best option if you're looking for fast results, but other options are better if you have any needs other than speed.

Video Interview with Pandora Founder Tim Westergren

Pandora is one of the Internet's slow and steady success stories. After years of work and more than $20 million dollars invested, the company is finally looking at the light of the end of the tunnel: turning a profit. In this exclusive interview with founder Tim Westergren after a town hall meetup in Richmond, Virginia, we discuss the company's close call with bankruptcy in 2007, their ad-based revenue model, their roadmap for adding new features and an open API, and their incorporation into a variety of hardware devices.

Pirate Bay Acquired for $7.8 million, Content Providers to Get Paid

According to their blog and a recent BusinessWire release, controversial Swedish bit torrent tracker the Pirate Bay, is being acquired by Global Gaming Factory X AB for roughly $7.8 million in cash and shares (or $60 million SEK). On the blog, the group hopes to alleviate concerns by saying:
"If the new owners screw around with the site, nobody will keep using it. That's the biggest insurance one can have that the site will be run in the way that we all want it to. And - you can now not only share files, but shares, with people. Everybody can indeed be the owner of The Pirate Bay now. That's awesome and will take the heat off us."

Google Apps Go Social With Improved Contacts & A New API

With some core changes to contacts, Google Apps has dipped a toe in to the enterprise social networking waters. As of this week, Apps contacts exhibits shades of Facebook and Twitter by allowing you to find and interact with all the user profiles in your Apps suite. According to Google, these adjustments where made at the behest of enterprise Apps users. It has also made a user profiles API available to Premier Edition customers, one that allows IT to retrieve and manipulate data about all the people using Apps in a company.

SEE MORE WEB PRODUCTS COVERAGE IN OUR PRODUCTS CATEGORY

That's a wrap for another week! Enjoy your weekend everyone.

Discuss

Recently, I've noticed something. If you send me an email, the likelihood that I'm going to respond is pretty small. But if you send me a message on Twitter, the likelihood that I'll respond is much higher. Certainly, part of it is that I get fewer messages on Twitter. But you might be surprised at how close it's getting in volume when you add @replies to direct messages. The bigger factor for me, is the length of the messages. If I open up an email and see it filled with paragraphs of information, guaranteed my eyes are going to glaze over. Certainly sometimes it's an important message that I do need to read, but most of the time it's just a core message filled with paragraphs of bloat. I don't want or need the bloat, I need the core message. And that's why I love Twitter. You simply cannot go over 140 characters. And more often than you may imagine, that's enough. Now, on the face of it, plenty of people will disagree with me on that point. But think about it. In an age where we're bombarded by tons of information, from multiple angles, all day long, there is something beautiful about brevity.

Like most things on the Internet, there’s a good side and a dark side to where the media business is headed. The good side is very good: thousands of layers of mostly needless middlemen and processes are being eliminated as journalists get a direct channel to their readers. And, because it’s a two way medium, readers get that channel right back. And in the cases where the subject of an article has been wronged, the Web gives them powerful megaphones to fight back. In short, the more everyone has a voice, the more reporters are challenged to make sure they are right, because they will be called out. Look at what happened with the plagiarism scandal around Chris Anderson’s new book. Anderson says it was a mistake around a change in how they were going to use citations, and I take him at his word. But it’s safe to say any author who’d considered borrowing heavily from Wikipedia won’t now. We like to think that we act virtuously because of personal or professional pride, but nothing enforces those ethics like the real possibility of getting caught and hugely embarrassed. But the bad side is also very bad. The elimination of those layers – typically fact checkers, editors, lawyers and just time to make sure a work is fully baked—also allows mistakes, lazy reporting, a dependence on rumors, and hot-headed, unfair treatment to subjects. Worse: The metrics around the Web make it crystal clear which kinds of stories drive the most traffic. That leads to salacious reporting for the sake of clicks and comments. It’s easy to point the finger at blogs, especially by certain members of old media losing money quarter-after-quarter. (Cough, cough.) But this is not just a technology change as most corners of media are fighting for survival, it’s become a cultural change. And this week, I’ve been struck by two non-blog examples that reflect the tension. Right about now most people reading this probably have guessed the example of salacious reporting and unfair treatment I’m driving at is Ben Mezrich’s new book on Facebook. I’ll say upfront I haven’t read it. Galleys have been very closely guarded. Once I do read it, if everything everyone who has read it has told me is wrong, I’ll apologize for what I’m about to say. But, on a professional level, I find the ethics behind this project disgusting.

It's not often that Internet companies last 10 years, but Moonfruit in the UK has proved pretty resilient. It survived the dotcom boom the first time round, launching with VC-backing, growing to 65 staff and cutting back to two staff in the space of a couple of years. It's a wonder why they didn't exit in the most recent boom, but here they are still, plugging away. And their resilience is proving to be an asset as their 10-years old web site building business comes back into fashion, even as more recent competitors like Weebly, Yola, MyDragnDrop and Webnode, and many others, try to capture the market for people who want to build simple web sites. So what's the best way to re-invigorate an internet brand after 10 long years? Get trending on Twitter, that's how. So Moonfruit has been giving away 10 Macbooks for every year of their operation, beginning this week. The result is that it has become the top trending term on Twitter three days in a row, as all people need to do is add the hashtag #moonfruit to their tweet. An algorithm is randomly choosing a winner. There are five days left. By the second day this week it had reached 2.5% of all twitter traffic. But could the stunt backfire as fast as it worked?

It's not easy to launch a successful WebEx competitor. Most businesses have long since established their "system" for dealing with web meetings, using old standbys like WebEx or GoToMeeting. And those businesses that are willing to venture into the unknown have had plenty of cheaper alternatives to choose from, like DimDim, for quite a while. But that isn't keeping CallWave from launching one of its own, dubbed Fuze Meeting. And while it's not going to be an easy space to compete in, Fuze Meeting doesn't disappoint. As far as startups go, the history of the company is pretty unique. CallWave was founded in 1998 and went public in 2004, trading on NASDAQ under the ticker symbol CALL. After reaching a peak soon thereafter of over $15 per share, the stock dropped steadily, dipping as low as 50 cents early this year. Deciding to cut its losses, the company delisted itself from NASDAQ on Monday after buying back shares from public shareholders at a 44% premium over the current market value and paying out a total of $10 million. CMO Patrick Moran says that the company did this on its own accord, and that its hand wasn't pushed by any banks or VCs. CallWave will soon change its name to Fuze Box to reflect its new position as a startup.

The beta testing stage can be the cornerstone to the successful development of a new site. And many startups have to conduct and implement beta testing of sites, surveys and analytics internally, which can be an daunting task when you are launching a site. Prefinery lets startups outsource the whole beta invite process, from start to finish. Prefinery is offering 100 TechCrunch readers with beta invites to test the site. You can sign up here. Use the invitation code "TECHCRUNCH" when signing up for the service. Prefinery's ambition is to create a valuable first experience for beta testers and to help startups in collecting and organizing information that will result in a better product. Prefinery will do anything and everything when it comes to the beta testing process. The service will create a splash page for your product, generate an HTML sign-up form with fields and survey questions, create an automatic welcome e-mail/message, take signups into a queue, approve users, and trigger invite e-mail. The service will also generate invite codes and assign quantities.

Three months ago we reported that Ads Had Come to Twitter and it was a pretty big deal - until Twitter promptly said the word "sponsored" was only appearing on the site in error. Now the "sponsored definitions" of certain Twitter "concepts" have appeared on the site again - and they sure look legit this time.

These first ads probably aren't going to bring in enough cash to fuel a micro-app acquisition spree by Twitter, but this is the first clear public indication of one way the company is bringing in revenue. It's funny - the ads have been live for about a week now and no one but a few small, alert blogs has written about them. (Seth Simonds in particular caught a really interesting international angle on the story.) It was big news three months ago and we believe it's still important.

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So far the only two sponsored links we've seen cycle through our sidebars have been to the ad network Federated Media's Microsoft microsite ExecTweets.com (aggregating Twitter messages from corporate executives) and Universal Studios' CinemaTweets.com, promoting the allegedly offensive forthcoming gay-face movie Bruno. The ads only appear on the home page of Twitter when a user is logged in, not when looking at another user's profile page. Also included in the cycle is a link to a joint Twitter and Threadless.com microsite where visitors can buy Threadless t-shirts about Twitter. Apparently that doesn't constitute a sponsored link, but presumably money is changing hands somewhere. The whole world of Twitter is a green-field when it comes to rules of disclosure.

Perhaps these sources of revenue will help Twitter remain a viable company long enough for all kinds of questions about this brand new medium to be explored.

Dave Winer argued this Spring that people want to know how Twitter is going to make money because they might not like it. He told a story about learning while in college that Domino's Pizza used profits to fight Planned Parenthood. With all the time, energy and content people are investing in Twitter - many want to know how the company will monetize so they can decide whether it's an organization they want to continue investing in.

And so it has begun. There are ads on Twitter. What do you think?

Disclosure: Federated Media is also the ad network for ReadWriteWeb.

You can find ReadWriteWeb on Twitter, as well as the entire RWW Team: Marshall Kirkpatrick, Bernard Lunn, Alex Iskold, Sarah Perez, Frederic Lardinois, Doug Coleman, Jolie O'Dell, Dana Oshiro , Lidija Davis and Steven Walling.

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In a new report issued on the first of the month, Forrester Research has asserted the importance of enterprise platforms for governance, risk management, and compliance (GRC). Pointing to big name corporate failures in the last decade, they argue that the value proposition for GRC software is clear, and they identified leaders in this growing market.

The open question from the research is whether enterprises will really see the need as being so desperate. Fear may be a great motivator, but GRC platforms have yet to prove that they're a piece of IT that businesses require to succeed.

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GR What?

Governance, risk management and compliance platforms take a broad and complex series of business tasks and whittle them down to a central point of focus for the enterprise.

Basically, they're a technological solution for keeping track of programs of corporate governance, managing known and potential risks for a business, and staying in compliance with regulatory requirements. All these platforms incorporate varying degrees of workflow management, data visualization, content management, and reporting on related performance metrics.

The Leaders

Forrester examined 14 vendors of enterprise GRC platforms, and picked AXENTIS, BWise, MetricStream, OpenPages, and Thomson Reuters as leaders in the space.

It might surprise you that GRC platforms from enterprise software giants like SAP have been beaten out by much smaller vendors. But in an emerging market, it makes perfect sense that agile young companies can dominate big players who have come late to the game.

Close, But No Cigar

Integrated governance, risk management and compliance platforms present a new way to handle these business processes. Forrester itself published a report that predicted GRC would first "hit the big time" just this year. All the leaders in the market thus far have sold a respectable amount of customers on the notion that they decrease risk, boost overall efficiency, and make strategy and decision making easier.

But platforms for governance, risk and compliance still come off as a specialist product for large enterprises in volatile markets, rather than a core business tool. The ever-growing pack of GRC vendors have clearly defined the value they deliver, but not that they're something the enterprise cannot do without during a period of belt tightening.

Image courtesy Forrester Research, Photo credit Gill Wildman

Discuss

Okay, it's not exactly the Camp David Summit that took place in 2000 between the Israelis and the Palestinians, but sometimes the littlest gestures can go a long way. A couple of days ago, upon hearing that Microsoft had officially joined Twitter, the official Linux account sent out a tweet welcoming them. "Welcome to Twitter, @Microsoft!," they said. The tweet sat unanswered for over a day, and it seemed like Microsoft may never answer. But about a few hours ago, they did. "@Linux thanks, nice to be here," they replied.